BRAZIL TRADE NET
ARTICLE BY ROSALIENE BACCHUS

Governments across the globe offer resources online to promote their exports and to assist local
entrepreneurs in finding new markets and suppliers across the globe. The Brazil Trade Net (BTN – www.
braziltradenet.gov.br) is such a resource for businesses interested in entering the Brazil market. The Brazilian
government, through its Ministry of External Relations (MRE – www.itamaraty.gov.br), set up the BTN trade
portal in 1998 to assist micro, small, and medium-sized enterprises across the nation to take their first steps
into the global marketplace.

Over the years, the Ministry has restructured, remodeled, and recently modernized the BTN in 2009. You can
browse free of charge in Portuguese, Spanish or English. Access to the databank for the ten thousand
registered Brazilian companies, export offers, and foreign investment opportunities is granted to registered
users only, at no cost. The Ministry verifies the reliability and quality of all company and product information
before inclusion on the portal. In this way, users have the assurance of doing business with legitimate
companies.

At the BTN Showroom you will find photos, descriptions, and sales terms of the products and services offered
by registered Brazilian companies. In order to find the products of your interest, you will need their Mercosur
Common Nomenclature (NCM) product code. Guidelines for classifying your product using the NCM are
provided on the Website. You will observe that the first six digits of the NCM are the same for the US
Harmonized Tariff Schedule (hts.usitc.gov). Sign up and receive trade offers in your electronic mailbox.

If you are considering investing in Brazil, you can learn about the legal process through such publications as
the “Legal Guide for Foreign Investors in Brazil” (228 pages) and “Work Permits for Foreigners – Procedure
Guide” (30 pages), both available for free download. To initiate your investment enquiry, simply fill out a form
on the portal giving information about your company and confirming your interest. Your investment query is
automatically forwarded to the Trade Promotion Section (SECOM) of the Brazilian Embassy or Consulate
nearest to your company location.

In the USA, SECOMS are located in Atlanta/GA, Chicago/IL, Houston/TX, Los Angeles/CA, Miami/FL, New
York/NY, San Francisco/CA, and Washington/DC. The trade officer will contact you about your investment
opportunity and will take care of forwarding your interest to potential Brazilian partners.

The portal also has a Media Library featuring several publications related to trade and investment that include
the Brazilian calendar of exhibitions and fairs, specific studies about Brazil trade, manuals, journals, and
videos. The current video (as at July 2010) features the BRIC-IBSA Business Meeting held in Rio de Janeiro
on April 14, 2010. The video also covers business opportunities in the areas of energy, information technology,
infrastructure, and agribusiness.

You will also find contact information for Brazil’s Trade and Investment Promotion Department, Trade
Promotion Sections, the regional offices of the Ministry of External Relations, as well as Brazil’s overseas
Chambers of Commerce.

Links to Websites of the Brazilian government ministries and agencies, associations and unions by industry
and sector, and many others, make it easier for you to get the information you need.

If you are an entrepreneur interested in expanding your business to Brazil, the Brazil Trade Net is one more
valuable resource to help you achieve your goals.


Article published in the Brazil Explore Magazine, Los Angeles, California, USA, December 2010.
Reprinted with permission.
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