|MADE IN BRAZIL
ARTICLE BY ROSALIENE BACCHUS
As South America’s largest economy and the world’s tenth, Brazil exports a wide range of products to the USA
and other countries worldwide. Brazilian multinational companies that have gained prominence on the world
market include Petrobras, Vale, Embraer, JBS, and AmBev.
Petrobras (Petróleo Brasileiro S.A.), the nation’s leading energy company, is present in 28 countries and has
become the fourth largest energy company in the world. Vale, the world’s second largest mining company, is
the largest producer of iron ore and pellets, and falls in second place for nickel production. Operating in the
global aeronautical market, Embraer (Empresa Brasileira de Aeronáutica S.A.) ranks fourth as a manufacturer
of commercial aircraft.
In the agricultural sector, Brazil leads the world in production and exports of green coffee, sugar, and fruit
juices. Leader in the country’s food industry with beef, chicken and pork production, JBS S.A. has also
become the top global meat processer.
AmBev (Companhia de Bebidas das Américas) is Brazil’s number one private company of consumer products.
Present in 14 countries in the Americas, it also ranks as Latin America’s largest brewing company.
While these and other star companies account for a major part of Brazil’s exports, a growing number of small
and medium-sized enterprises (SMEs) have entered the global market. Last year, 82 percent of over 6,000
Brazilian firms exported goods valued up to US$1 million to the USA when compared with only 0.72 percent of
exporters with shipments totaling over US$50 million.
Brazil’s expansion of exports worldwide is led by Apex Brazil (Agência Brasileira de Promoção de Exportação
e Investimentos), initiated in November 1997 by a presidential decree. The Agency’s role of assisting
exporters to compete in the world market gained impetus in February 2003 when it became associated with
the Ministry of Development, Industry and Foreign Trade (MDIC). In working together with state governments
and the private business sector, the Agency assists producers to adapt and better their products to meet the
tastes, quality and standards of the global marketplace.
By 2008, Brazilian exports of manufactured goods had increased by 78.8 percent from 2004 levels
(MDIC/Secex). Over that same period, Brazil’s exports to the USA—its top export market—grew from
US$20.1 billion to US$30.5 billion, representing a growth of 51.7 percent (US Census Bureau, Foreign Trade
Division). Directories of Brazilian exporters by product type are available online at no cost to interested buyers.
MDIC offers an Exporter Showcase (vitrinedoexportador.gov.br) with more than 25,000 Brazilian exporters.
Over 10,000 exporters are registered on Brazil Trade Net (braziltradenet.gov.br), maintained by the Trade
and Investment Promotion Department of the Ministry of External Relations. Companies registered with these
government ministries are verified as legitimate entities for operating on the international market. The lists
are updated monthly.
In spite of the recession, US imports of alcoholic beverages (except wine) as well as medicinal, dental and
pharmaceutical preparations made in Brazil continued their expansion in 2009. These types of products are
subject to special import requirements before they can be commercialized on the US market. It is therefore
imperative to consult a customs broker or the US Customs and Border Protection (cbp.gov) before contacting
Brazilian producers or manufacturers.
The diversity, technology, design and quality of products Made in Brazil contribute to their success in the
Article published in the Brazil Explore Magazine, Los Angeles, California, USA,May 2010.
Reprinted with permission.
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