NEI - US SUPPORT FOR SMALL BUSINESSES TO ENTER THE GLOBAL MARKET
ARTICLE BY ROSALIENE BACCHUS

Under the National Export Initiative (NEI), small- and medium-sized producers, manufacturers and service
providers will soon have more government support for expanding their exports or taking their first steps into
the international market. President Obama announced his goal to double U.S. exports over the next five years
in his State of the Union Address in January of this year. His aim: to create two million American jobs.

In his address at the Export-Import Bank’s Annual Conference in March 2010, the president acknowledged
that “our exports support millions of American jobs.” He further noted that, while “boosting our exports is a
short-term imperative…, it’s also critical for our long-term prosperity. Ninety-five percent of the world’s
customers and the world’s fastest-growing markets are outside our borders. We need to compete for those
customers because other nations are competing for them.” (Address published on the White House Website
at www.whitehouse.gov)

To get things moving, the president has signed an executive order creating an Export Promotion Cabinet that
will report directly to him. Members include the Secretaries of State, Treasury, Agriculture, Commerce and
Labor; the U.S. Trade Representative; the Small Business Administrator; the Export-Import Bank President;
and other senior U.S. officials involved with trade.  As Secretary of Commerce Gary Locke remarked in his
address in February 2010, the NEI makes export promotion an “all-the-time focus” for U.S. cabinet agencies
and departments. (Address published on the USA Department of Commerce Website at www.commerce.gov.)

The NEI will not only mean more coordination between government agencies and departments, but also more
funds for promoting exports. Uniting forces, they aim to advocate more on behalf of American producers in
their dealings with foreign businesses, farmers, and officials.

As Brazil gears up to welcome the world’s soccer stars and fans in 2014 as well as top athletes in 2016, the
time is ripe for you to give new life to your plans of selling your goods or services to the Brazilian market. The
question is: What will the National Export Initiative do for you?

  1. Provide a one-stop shop in a location near you to connect your business with new buyers; defend your
    interests, where necessary (such as closing a government contract); and gain a foothold in the new  
    market. To find the one-stop shop nearest you, call 1-800-USA-TRADE or go online at www.buyusa.
    gov/home/us.html.
  2. Improve and increase your access to trade financing. The president announced that the Export-Import
    Bank of the United States will have an additional $2 billion per year available for small- and medium-sized
    businesses. You can learn more about financing for small business exporters on the Ex-Im Bank Website
    (www.exim.gov).
  3. Continue to work towards opening more markets for American goods and services.

As part of the NEI, the president has requested a 20 percent increase, totaling $78 million, in the 2011 budget
for the International Trade Administration (ITA) of the Commerce Department. These funds will add 328 trade
experts, mostly in overseas markets, to the ITA’s global network of trade specialists. According to Secretary of
Commerce Gary Locke, they will allow the Commercial Service to assist more than 23,000 clients in 2011.

In its work of exposing U.S. companies to opportunities overseas, the ITA will escalate its efforts in organizing
and leading trade missions. They have already scheduled forty trade and reverse trade missions for this year.
A trade mission to Brazil in conjunction with Trade Winds Forum – The Americas occurred at the end of April
2010. You can keep abreast of ITA’s schedule of trade missions on their Website (www.trade.gov/trade-
missions/).

Your company could be part of the next trade mission to Brazil.


Article published in the Brazil Explore Magazine, Los Angeles, California, USA, July 2010.
Reprinted with permission.
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